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Post by account_disabled on Feb 24, 2024 5:42:10 GMT
Some campaigns will be run to improve brand awareness and brand positioning but awareness can be difficult to measure. One way is to conduct surveys. You can ask your target audience if they recognise your name or remember your advert. How do you use that information to understand if its working well enough to continue to invest in it A good place to start with brand awareness is to take a look at your website data. Direct traffic . The people came to your site by simply typing in the site address. If direct traffic is high then it shows that awareness is strong. Potential customers are certain they can find what theyre looking for with you. You can combine this figure with bounce rate and time spent on page to figure out how inv Guatemala WhatsApp Number List ested that website browser was. Over on social media you can look at the reach and impressions as well as calculate engagement rate. On most social media sites this data can be accessed via the business account settings. Chances are if your followers are engaging with your posts by clicking links liking commenting or sharing your posts they will be aware of the brand the products or services you provide and a connection with the brand. Engagement rate can be calculated in several ways. This Hootsuite blog post provides a good insight into some of the ways you can find out your engagement rate. Metrics for advertising When advertising digitally its essential to ensure you set up a wide variety of tracking and analytics.
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